Zelecta | My Site 5

Founded by Director Zelecta — a visionary filmmaker and music video producer — our brand was born from a global journey through the style capitals of the world. From the raw streets of New York and the neon pulse of Tokyo to the bold energy of Los Angeles and Miami hype, Zelecta absorbed the rhythm, the rebellion, and the cultural identity expressed through streetwear.

What started behind the camera evolved into a new creative mission: to design clothing that tells stories, honors roots, and empowers the next wave of cultural icons. Every piece reflects the streets that shaped us and the future we’re building.